B2B Food and agriculture marketplaces

B2B marketplaces have been growing in every vertical.  Besides fintech, food and agriculture B2B marketplaces have raised the most capital.

We've identified  B2B food and agriculture marketplaces globally. The list includes gran trading platforms (e.g Agriniser), catering (e.g. ezCater), restaurant supplies (e.g. Choco) and groceries  (e.g. Meicai, Oda). Europe leads with the largest number of marketplaces,  37 in total, whereas Asia comes last with 7 marketplaces.

Since 2018, a total of $6.4B has been raised globally by this category of marketplaces.  The most capital has been raised by Asian startups, followed by North America and Europe. 

Beyond connecting supply and demand, B2B marketplaces offer software tools, data analysis and value-added services for financing and insurance, logistics and purchasing of inputs such as fertilizer and seeds.

Find more on this expanding landscape by clicking the button below and discover &5+ B2B food and agriculture marketplaces. 👇

In the news

🍖 Beyond Meat and PepsiCo launch plant-based jerky. Beyond Meat launched its first shelf-stable product, a plant-based jerky. This is not the first plant-based jerky on the market though. Nestle, Conagra's Gardein and Krave already have similar products in stores. The retail sales of Beyond Meat have been down 19.5%. - Fooddive

🪴 Plant-based protein: parity on the horizon. This new study finds out that every 1% drop in price for plant-based meat leads to a 3% increase in market share. It also claims price parity is not in the distant future. Most of the startups have almost paid off their initial R&D costs. - Kaerney

🛒 Instacart Slashes Its Valuation by Almost 40% to $24 Billion. The company hopes to attract and retain talent as it makes the upside more profitable for stock option holders. The expectations of higher interest rates, inflation and a potential recession also impacted the valuation. - Bloomberg

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Latest foodtech deals

Select deals from last week:

🇰🇪 Apollo Agriculture, a Kenya-based farmer financing company, raised $40M to help small farmers increase their yields. The company provides climate intelligence through satellite data and bundles financing, inputs and insurance. Africa's agriculture market is expected to reach $1T in the next 10 years and ultimately become an important part of the global supply chain. However, until now, it has been difficult for farmers to access growth capital and farm management tools.

🇺🇸 Spot & Tango, a premium direct-to-consumer pet food and health company, disclosed raising  $51.75M, $13.3M Series A and $38.5M Series B. The company lets users customize pet meals that get delivered. Last year, a total of $306M was raised by pet food companies. The pet food market is expected to grow at 5.1% CAGR by 2029, reaching $164B.

Other notable foodtech deals from around the globe: 

🇫🇷 Novolyze, a French food safety company, bagged $15M in Series A funding led by WAVE Equity Partners with participation from the European Innovation Council. 

🇧🇷 Trela (formerly Zapt), a Brazil-based group purchasing marketplace for groceries, secured $25M Series A led by SoftBank.

🇩🇪 GoodBytz, a German kitchen robotics company, raised €2.5M in Seed funding.

Read up on all the latest foodtech deals in Dealroom.co

Tip of the week

There are 194 foodtech startups with founders from top universities that have received less than $100K funding. Is the next big idea among those? 41 of the foodtech unicorns are launched by founders from top universities.

Dive in

🗺️ Foodtech investment heatmap

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🦄 110+ Foodtech unicorns and $1B+ exits

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Ivan Draganov

Senior Innovation Analyst
Dealroom

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